>BMW Magazine | December 2010

>

ALTERNATIVE ROOTS: BMW ADVANCED DIESEL POWER REINVENTS THE ROAD TRIP

Fewer emissions. Better milage. Greater Range. Behind the wheel of a 335d sedan, the search is on for forward-thinking eco-friendlyness, while rediscovering driving joy on a scenic route through the Eastern Seaboard.

Commissioned by Ritta & Associates to create a series of images showing the journeying from Chelsea, New York (pictured below) en route through the Eastern Seaboard toward a more sustainable America. Visiting city gardens, environmentally friendly restaurants, luxurious hotels, beautiful beaches, Washington DC and the National Monument erected to pay respect to the Wright Brothers, their contribution to technology and consideration of technologies wider impact on the planet (located in Kill Devil Hills).

Client: BMW
Agency: Ritta &; Associates
ACD: Eric Regenye
Copywriter: Eli Musser
Executive Producer: Koryn Schermer
Photography: Alan & Gretchen
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